a thought that never changes remains a stupid lie.
this sentiment has fueled and guided my career. it’s enabled me to be curious, to be open to other perspectives, to push on things that just don’t feel right, and to pressure test the ones that do. the world is in constant motion and our creative brains should be aligned to that rhythm. cuz, somewhere in the intersection of our now and the near future is a new thing.
for the past 20+ years, my approach to advertising, marketing and technology has been about fostering longterm relationships between brands, consumers and foundations.
my creative approach involves connecting ideas, analytics, data, ux, and technology into things that change both perception and behavior. i build experiences that connect in an emotional way; leveraging truths as the platform to create impact.
i lead through collaboration, empathy, vulnerability, trust, drive, tenacity, optimism, and respect. i also surround myself with folks who are equally hungry and curious.
more importantly, i have fun doing this thing.